PromoSmart

PromoSmart
Your source for promotional expertise.

At Staples Promotional Products, we're dedicated to helping you meet your marketing and promotional goals. That's why we launched PromoSmart, a collection of educational articles and online learning tools you can use to build your brand. We share our knowledge and experience through Webinars, Podcasts and our exclusive SmartPapersTM, expert guides that address real-world issues facing businesses in every industry. Browse this page regularly for ideas, advice, and other helpful information for promotional success.

Don't miss out on future SmartPapers


Brand Investment
BrandInvestment.jpgPromotional products are one of the most cost-effective ways to advertise your brand. Yet, many companies could benefit from a more strategic approach to this type of marketing. Planning, resource management, spend consolidation and internal marketing can help maximize returns on any promotional marketing opportunity.

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF by right-clicking the icon and select 'Save Target As'.

 Brand Investment PDF

 

 

Money Well Spent
MoneyWellSpent.jpgPromotional products are an extremely valuable mode of marketing. More than other advertising forms, promotional products inspire action and increase brand recognition, brand loyalty and brand positivity. They possess unique power as a long-lasting and economical advertising method. Once in the hands of the consumer, promotional products can last for months or years, continuing to generate attention for the brand.

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF by right-clicking the icon and select 'Save Target As'.

Money Well Spent PDF